Broadband providers typically try to attract new customers by offering attractively low prices for a permanency contract. Eventually, the monthly cost of these contracts shoot up to compensate for the discounted rate you've been paying up until then, but this is where Sky's UK latest fiber broadband deal is a little bit different.
As of today, Sky's basic fiber package (usually £10 / US$ 15.55 per month) is now free for an entire year; and, better yet, the minimum contract term is 1 year, which effectively means you can pay nothing for broadband for the entire length of the contract. Where's the catch?
Well, there isn't one -- not one that's likely to send you running, anyway. Firstly, it's a time-sensitive deal, though Sky hasn't volunteered an end date for the promotion. Also, if you want to take Sky up on the offer, you'll have to take out a Sky landline at ( £16.40 / US$ 25.50 per month); broadband and landlines usually come as pair, though, so that's not exactly unusual. One thing you'll definitely need to keep in the back of your mind, however, is the up to 38Mbps line comes with a 25GB monthly usage cap, which you can remove if you plump for the unlimited tier that's now £10 / US$ 15.55 per month. But, if you're more of a browser than a chronic downloader, that's still a fair few gigs to work with.
Oh, and one more thing: you'll need to pay £6.95 / US$ 10.80 for router delivery.
All in all, it looks like a pretty sweet deal, especially since you can move on when your year is up having paid nothing for broadband during the entire contract. Sky would prefer you didn't, of course, instead hoping to tempt you in with the offer, and make you stay with the quality of service. That's the plan, anyway.
Hope soon enough will see more and more aggressive campaigns and promotions for a better broadband connection here in america.